Marketing teams today juggle a lot—campaigns, product launches, content schedules, and brand milestones—all while ensuring alignment across teams and stakeholders. Favro’s marketing roadmap template is designed to simplify this complexity, offering tools to help teams visualize, organize, and adapt their plans effortlessly.

Lanes: Simplify Your Marketing Strategy

Favro’s lanes are a game-changer for marketing teams. Use lanes to organize your roadmap by campaigns, target audiences, or even key performance milestones. Need to focus on product launches or segment your efforts by channel? Simply rearrange or create new lanes to tailor your roadmap, making it easier to see exactly what matters at the moment.

Lanes let you keep multiple initiatives running in parallel while maintaining a clear overview. Say goodbye to scattered tools and overwhelming dashboards — Favro keeps your marketing efforts streamlined.

Horizontal Stacking: Campaigns That Adapt as You Do

Campaign plans rarely stay static, and that’s where Favro’s horizontal stacking comes in. Adjust the length of campaign cards to reflect changes in timelines or scope, and the roadmap updates itself seamlessly. Whether you're extending a promotional period or shifting a milestone, your roadmap stays visually clear and up-to-date.

This feature ensures marketing teams can react quickly to changes without losing the structure of their plan.

Custom Views for Marketing Stakeholders

Not everyone on the team needs the same level of detail, and Favro accommodates that with customizable views. The Marketing template comes with three examples. 

• Simple Roadmap: Ideal for quick, high-level updates to leadership or clients, showing milestones, key deadlines, or campaign overviews.
• Detailed Roadmap: Perfect for internal planning, this view includes task owners, budgets, goals, and tags for tracking campaigns like brand awareness, content creation, or lead generation.‍
• Sheet View: Break down your milestones into deliverables, assign tasks to specific team members, and track progress across the organization.

With these flexible views, Favro keeps your roadmap relevant for every audience, from team contributors to executive stakeholders.

Shareable Links: Keep Everyone in the Loop

Collaboration across departments, clients, and stakeholders is at the heart of marketing. Favro’s shareable links make it easy to share specific views of your roadmap while controlling access:

• Restricted Access: Share with roadmap members only.
• Organization Access: Allow visibility for anyone within your company’s domain.
• Open Access: Share with external stakeholders who need visibility but no editing privileges.

Best of all, these links are live, so any updates your team makes are instantly reflected. This ensures everyone is working with the latest information, reducing confusion and follow-up emails.

From product launches to brand campaigns, Favro’s marketing roadmap template helps teams stay organized, agile, and focused on delivering results.

Check out this 4 minute video & try the template yourself.